5 Digital Actions That Create Foot-Traffic into Brick & Mortar Stores (This one is for Retail Brands!)”

One of the toughest challenges for Digital is to create real-life actions (getting customers through their doors) for Retail Brands. Traditional advertising marketing printing channels like Direct Mail, Newspapers, Yellow Pages, and others have continued to decline in both popularity and effectiveness as consumers are drawn to Digital D2C (Direct to Consumer) strategies and campaigns. Therefore the real challenge for digital professionals is not only to improve Retail Brands Online Marketing footprint and presence but more importantly to drive “foot-traffic” into their retail stores. According to Altimeter Group 2015, Digital Strategist Survey the main obstacles retailers face when using digital advertising …

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